2007 Love Ride 24 Pomona California

Introducing California Bike Week™ – Headin’ Toward You At 210 MPH!

Pomona, Calif. (July 2, 2007) – Announcing California Bike Week,™ a three-day motorcycle event roaring into the Fairplex in Pomona, California Friday, November 9th and ending Sunday, November 11th with the 24th annual Love Ride,® the largest one-day motorcycle fundraising event in the world. Plan to spend the weekend with enthusiasts including Love Ride® Grand Marshall Jay Leno and thousands of your closest friends at the inaugural California Bike Week,™ a premier motorcycling experience held in one of the most motorsports-friendly cities on the West Coast. The event will feature:

• Bike Week/Love Ride auction in conjunction with Bonham & Butterfield’s Friday, Nov. 9 at the world-famous Petersen Automotive Museum

• All Harley-Davidson Drag Racing Association (AHDRA) racing on the famous NHRA drag strip, with exhibitions by the Harley-Davidson® Screamin’ Eagles team, Friday and Saturday

• Music and festivities each day of California Bike Week

• Debut of The Pacific Coast Nationals flat track races Saturday night featuring the Harley-Davidson® Wrecking Crew and notable racers of AMA fame. This event is open to all pro-level competitors, American and metric. This event will be produced by legendary flat track racer Gene Romero – an anticipated event not to be missed!

• Exhibitions by the Victor McLaglen Motor Corps Stunt Team

• “Ball of Steel” freestyle stunt team demonstrations

• Demo rides provided by the top major original equipment manufacturers (OEMs)

• Enthusiast trade show with hundreds of quality vendors, including the interactive Harley-Davidson® Village and traveling museum…their first time in Pomona

• Sunday’s 24th annual Love Ride,® and anticipated headlining concert benefiting the Muscular Dystrophy Association, Reading by 9 and Cure Autism Now (entertainment announcement coming soon!)

• Huge complimentary barbecue for Love Riders

• A Veteran’s Day tribute ceremony

• AND FREE PARKING ALL WEEKEND FOR ALL MOTORCYCLISTS!

“California Bike Week™ is for every motorcycle enthusiast, whether you ride, race or just like to watch – whether you’re into Harleys, Hondas, dirt bikes, sport bikes or cruisers” says John Buck, California Bike Week’s™ new Executive Director. “Everyone’s welcome, and there’s so much for everyone to see and do with all the racing, demo riding, exhibits and shopping that it will be clear that California Bike Week™ is an enthusiast experience not to be missed.”

Says Love Ride® founder and owner of Glendale Harley-Davidson®/Buell Oliver Shokouh, “We’re happy to be part of this inaugural event and move the Love Ride® to the Fairplex.” He adds, “We certainly owe much of the success of the Love Ride® to Castaic Lake and the wonderful residents there, but because of that very reason the event outgrew the facility and had to look at options. California Bike Week™ and the Fairplex offered the room we needed, and the bigger the party, the more money we can raise for charity and that’s really what the Love Ride® is all about.”

About California Bike Week™:

California Bike Week™ is a three-day premier motorcycle event created for the motorsports enthusiast in all of us. With national caliber drag racing, flat track racing, demo rides from the world’s biggest OEMs, freestyle stunt exhibitions, vendors, premium food & beverage outlets and the star-studded, world-famous Love Ride,® this event will rival some of the largest consumer shows and rallies in the U.S.

The California Bike Week partnership is comprised of the Southern California Harley-Davidson® Dealer Association, the Northern California Harley-Davidson® Dealer Association and The Love Ride Foundation.® Mark your calendar for November 9-11, 2007 and in the meantime, for more information on California Bike Week™ and/or The Love Ride® please call 1-877-CAL-WEEK (1-877-225-9335). For media inquiries, please contact Christine Eastman at 949-481-5561 or ceastman@cox.net. Visit us online at: http://www.calweek.com.